Well, it’s back to school for almost everyone by now – and this means there’s a small window of opportunity for you to market to all the teachers in your local school district.
You may be wondering, “What opportunity might that be, Chris?”
Let me explain. I have just the right chiropractic marketing idea to help you out. Let’s make sure you finish 2010 strong and quite possibly help you, help more people and make more money this last quarter than you did in the previous three quarters of the year combined!! For some of you…this is a strong possibility (especially if you really struggled most of this year).
For the rest of you, this program I’m about to share with you could easily add an additional $10K-15K per month to your income!! How sweet is that?
So, what what chiropractic marketing strategy has a “small window of opportunity” and can easily make you and additional $10K-$15K per month additional income?
(Drum Roll Please)
…Teacher Appreciation Programs! Hosting a Teacher Appreciation Program in your local schools can literally turn your practice into a round-the-clock money making machine and allow you to make a huge difference in the health and wellbeing of the teachers in your school district.
You see, throughout the months of April and May this year we approached our local school districts and got permission to visit all the schools in our area. We talked with the different Principles at each school about hosting a Teacher Appreciation Program, where we would “pamper” the teachers for the day.
It was a hit!!!…a real Home Run!!..as a matter of fact, it was such a success that we talked with the schools again last week about providing the same program this year and we already have 5 schools scheduled…all within the next 30 days!
You see, originally back in April when we first approached the schools and explained the details of the program to the different Principles they all just “had to get us scheduled, immediately.”…I’ve never seen such open arms! It was Great!!!…and it was really easy.
So we decided to approach them again this year…especially since they loved us so much already.
We scheduled 17 New Patients at our first Teacher Appreciation Program last April, of which 15 got started with care!! Our second Teacher Appreciation Program netted even better results! We came into contact with 25 teachers, 21 scheduled appointments and 20 of those teachers started care in our office!!!
I just wish we would have thought of this idea sooner…we could have cleaned house all year long. lol
You see, most teachers have great insurance, so the chances of them starting care extremely high!!! Yes, you can expect high conversions rates when you host a program like this….plus the “quality” of the new patients is superb!
Just to give you an idea of what this translates too, I’ll share the exact numbers with you.
In our school district, the teachers all have a $1500 yearly max benefit. Their out of pocket cost in our office was $400 each.
The total we collected on each teacher was $1900.
If you take $1900 X the 35 teachers that got started with care…we made a cool $66,500 from just two Teacher Appreciation Programs…and that’s not including what we did from referral marketing and the other forms of marketing we do…yes, it was a good summer.
I share this with you not to make it all about making money, to brag, or to make it sound like I’m better than you (because I’m not)…and in no way shape or form am I even implying that. I share it with you because this is one marketing strategy that you cannot fail at!…and I want you to do one of these programs so you can be extremely profitable too!
However, there is an upside and a downside to a marketing strategy like this.
The Upside: The great thing about a chiropractic marketing strategy like this is that once you get into a school, you can go back to that school over and over again, all year long if you want to! Some schools have as many as 80-100 teachers (not including the staff)…and you’ll usually only be able to reach a maximum of 25 teachers per Appreciation Program…which means you can go back 2-3-4 times before you reach “ALL” the teachers. (and the schools will want you to come back because they won’t want any of their teachers to miss out…as a matter of fact, the teachers will actually beg the school principle to bring you back again)…and you can expect to schedule a least 80% of those teachers as patients.
The Downside: The downside is this…most schools will only allow 1 chiropractic office per district to do these programs…which means if you don’t jump on this immediately, some other chiropractor in your area will, and you’ll be left standing in the cold, wondering “Why didn’t I act sooner?”
This stuff works, it’s low cost, it’s highly profitable and it’s easy to do!