Museums have an almost universal appeal. Because of their unique ability to educate and engage visitors, they are a treasured method of communicating information about important topics. And, fortunately for businesses looking to create a compelling display or dress up a lobby, they are a smart choice for engaging customers and prospects. If you are thinking about building a display for a trade show, an office, or another venue, consider the following advantages that museum exhibits provide.
The ability to offer visitors an immersive experience is one of the main advantages of museum exhibits. Immersion refers to the exhibit’s ability to engage all of the visitor’s senses, to make them feel as if they have entered a new world. Often, this type of exhibit will go beyond using written text or images to communicate its message. Instead, it will introduce elements that can be touched, smelled, or even tasted in order to give visitors a fully engaging experience.
Immersion is an advantage when creating a display, because it helps visitors to focus completely on your brand’s message. From the moment they step into your exhibit, all of their senses tell them to pay attention to the message you are conveying. Plus, immersion helps people feel more interested, learn more quickly, and remember longer than do non-immersive experiences. By helping your visitors to see, hear, feel, smell, and touch your message, you make it easier for them to embrace and act upon it.
Another advantage provided by museum exhibits is the ability to tell a story. In fact, the best museum exhibits succeed because they weave all of their parts together into a cohesive and engaging narrative.
People are naturally wired to respond to storytelling. A well-told narrative will encourage learning, memory, and interest in your message. By setting up a museum exhibit that uses storytelling to sell your brand, you are setting up a way for people to engage deeply with the message you want them to hear.
For example, say you are trying to sell an eco-friendly household cleaner. If you simply describe its benefits, you may be disappointed by the amount of interest you generate. If, however, you place your cleaner in a story about preserving the environment or the health of families, you might capture more attention. And, that attention is what you need to sell your product and build the brand loyalty that will keep customers coming back.
Perhaps the main advantage provided by museum exhibits is their ability to educate. They have long been revered as valuable elements in children’s school curriculum. Visiting museums is often credited with fostering creativity and inquisitiveness in children. This type of exhibit is also considered an ideal medium for helping adults learn more about a particular subject. The reason that museum exhibits are so good at educating visitors is because they are each created to communicate information in a memorable way (through techniques such as immersion, sensory engagement, and story telling).
This ability to educate also makes museum exhibits a good choice for organizations looking to communicate with potential customers. Brand awareness can make or break sales. If your visitors forget about you, you might lose sales to the competitors who managed to imprint their brand on visitors’ minds. If you can pass along meaningful information to your visitors, you enable them to remember (and contact) your business later. Plus, you build a reputation as a knowledgeable source of information in your field, another quality that can land you customers.
If you are looking to capture your visitors’ imaginations, a good place to start would be a museum exhibit. Museums have a unique ability to inspire people, to help them think and dream bigger and bolder than before. When people leave museums, they usually have a broader and more exciting view of the world. And, that new view can encourage them to take action they would otherwise have left undone.
For example, a household cleaner might not get anyone dreaming about anything but how to complete the chore quickly. However, if you use a museum exhibit to describe the positive impact your eco-friendly cleaner will have, you can inspire people to think about how much of an impact even mundane actions can have. Visitors leave feeling inspired to make healthier choices for their families. As a result, if you feel as if your visitors could benefit from a little bit of inspiration, building a museum exhibit to communicate your message might just be the right way to go.
Finally, museum exhibits can often spark meaningful and informed conversations. For example, when people encounter new information, they want to ask questions to find out more. When they are encouraged to think about new ideas, they might want to discuss those new ideas with others in order to flesh them out and decide how to act upon them. For museums, these conversations serve the purpose of continuing to educate and inspire their visitors.
For businesses, the conversations sparked by a museum exhibit can serve the purpose of encouraging the visitor to think more deeply about the exhibit’s message. For example, a museum exhibit about a household cleaner would hopefully spark discussions about the best methods of cleaning. As visitors have that conversation with each other and with you, they would hopefully feel encouraged to act by purchasing the eco-friendly cleaner on sale.
Museum exhibits offer a number of advantages for businesses looking to connect more deeply with potential customers. By providing immersion, storytelling, education, inspiration, and conversation, they can allow you to engage, educate, and encourage your visitors to embrace the message that is at the heart of your organization. As a result of an effective museum exhibit, your customers and your business benefit.