What to Put in a Profit-Pulling Email Series
Email autoresponders are a fantastic way to convert prospects into buyers and buyers into repeat customers. If youíve ever heard the saying, ìthe gold is in the list,î itís because many established marketers know itís the truth.
There are two different types of email autoresponder series you can set up ñ both from a profit-pulling stance. One comes before the sale, warming up the prospect ñ and the other comes after the sale, ensuring customer satisfaction and progressing the buyer onward to future sales.
When your visitor lands on your blog or opt in page, youíre probably going to give them something in exchange for the ability to contact them via email. Sometimes itís an instant download ñ like a report ñ and other times, itís an on-going series of communications, such as a 2-week tip series or course.
If your email series is a pre-sale series, then itís important that you focus your content on the problem solving element of your product. Hit on the desperation and paint a picture of the euphoric feeling theyíll get once that problem is solved.
Your pre-sale series should be packed with value. Why? Because to the customer, theyíll instantly be thinking, ìWow! If he or she gives away THIS much value in a free series ñ imagine what will be in the paid product!î
A post-sale email autoresponder series should tackle the implementation process. Customers need hand holding and motivation to apply the strategies and tactics youíve set forth in your course.
Thatís true with any niche topic ñ whether youíre motivating them to succeed online, lose weight, prep for survival, apply anti aging techniques, or save their relationship. Itís all the same ñ they have to take the tips you have shared with them and put them into action.
As your post-sale email series evolves, begin introducing them to additional products and services that you believe can benefit them in some way. It should be something that nicely complements the original sale.
You might promote something of your own, which ñ assuming they enjoyed your first product – will be easy to convert them on. Or, you can act as an affiliate marketer and promote something someone else has to sell.
Continue sharing pure value and over-delivering content in each of your email autoresponders. Whether itís a pre-sale or post-sale part of your series, value and a connection with your audience is most important.