What Does a JV Manager Do for You?
If you’re developing a product for release by yourself or with partners, then you might want to consider investing in a JV Manager for your launch. Most marketers don’t even plan their launch correctly ñ simply releasing their product one day and hoping affiliates will realize it and promote for them.
That rarely happens ñ at least not with the big players who list and conversion rates could help your product soar to the bestseller’s list in just a couple of hours. They need time and a certain amount of finessing to agree to be onboard if they don’t know you.
Professional JV Brokers are those people who go out into the marketplace for you and find and recruit the perfect partners. It’s their job to know who would be a good fit for your product.
Doing a launch on your own can be hard work. You’re already ironing out all of the details with your own product ñ that includes completion for the launch as well as technical set up and preparing for support.
Having to turn a recruit marketers one by one can be overwhelming. That’s where a JV broker comes in handy. With someone who does this for a living, you get to take some of the pressure off of you.
Now you don’t want someone who simply copies and pastes the same introduction and request message and spams everyone they know with it in the marketing world. You could do that on your own.
It’s not a viable method ñ it causes more people to be angry than agree to promote you. You want a JV Manager who has real relationships with others and who can approach them and help you make a case for your product.
Not only do the JV Managers go out and get people onboard (usually by giving them review access and touting the benefits of your product), but they also hold the affiliate or JV partner’s hand throughout the launch ñ making sure they have everything they need to promote it to their audience.
If they have questions, the JV Manager handles it. Need links? JV Manager answers that call. They promote your offer on their own social networking sites and to their list, too.
The price for a JV Manager will vary. Some agree to work for a percentage of the profits. Others have an upfront flat fee. And some even have a hybrid of the two ñ a flat rate plus a certain percentage of the profits.