Should You Be Running Solo Ads for Your Business?
When you’re new to online marketing, or simply not having any success getting traffic to your sites, it can be discouraging as you watch everyone else leverage their growing list for sales.
You might do everything right in terms of blogging, crafting valuable content, and producing stellar products even showcasing your relationship-building skills on social networks and yet no results materialize.
Aside from ads you can buy in Bing, Google’s network and Facebook, you might also want to consider getting traffic to your offers via solo ads. Solo advertisements are when you buy the opportunity to have your email sent out to someone else’s established list.
There are many marketers who will send your offer out to their entire or a portion of their list based on a scaled fee. So for instance, you might get an ad buy for 1,000 subscribers for less than what it would cost you to email the entire list of 100,000.
A good way to see if this would work for you is to start small with your solo ad options. Start by purchasing a solo ad to a small section of someone’s list. This will give you a good indicator as to whether or not their list will be responsive to your offer.
You want to go with a reputable list owner. One thing you can do is get on the list yourself to see how the solo ads work. Do they seem effective to you? What else does the marketer promote to his or her list?
If it’s diluted with a variety of irrelevant offers, then yours might get lost because it’s not a list of targeted subscribers. You want a single niche topic, not weight loss one week, craft projects the next, and financial success later on.
There are solo ad brokers you can buy ads from, which are basically marketplaces for ad buys. The solo ad seller will give you an indication of what niche his or her list is about, how many subscribers you can target, and how the process works for them in addition to the price.
It might cost a little more if you go with a highly responsive list for your solo ad endeavors. You don’t want to waste money promoting your offer through a list that doesn’t respond.
Don’t pour tons of money into solo ads until you see how a small sampling works. If it works well, and you’re able to capture the names and email addresses for your own list, then it will be a great return on your investment.