Selling PLR Rights to Your Products
As an online entrepreneur, one of the biggest feathers in your cap of success will be to have your own product line. This is a showcase of your knowledge ñ your expertise ñ and it gives consumers faith that you are the real deal.
But after a launch, where the most money is made, your sales might begin to slack off a bit. Thereís a way you can revitalize those profits from time to time, which includes pulling the files out of your vault and allowing other marketers to purchase private label rights to them.
Private label rights enable marketers to download the source files, edit the content and put their name on it so that they can sell it as their own. They canít pass along the PLR license to others, but they can sell it for personal read only (or view only) rights.
Some people never want to dilute their success by allowing other people to stake claim to their product line. But others see the value in licensing it out ñ especially once sales have slowed down for them significantly.
Whenever you sell the private label rights to your own products, you want to have some ground rules in place for the buyers. For example, part of the PLR perks buyers get is the ability to edit the content.
But you want to make sure they know they have to change your name on the product and put their own name on it. Thatís because you never want other people speaking for you ñ and who knows what information they may edit out or add that would sully your reputation as an online marketer.
Also, before selling private label rights to your product, itís a good idea to extract any personal stories you have woven throughout the eBook, videos, audio or other elements such as sales copy.
Many PLR buyers download and use PLR as is without even cracking it open to see what it is theyíre selling. You donít want someone to buy a product of yours and think that you ripped off the PLR buyer with the same tales and personalization.
You can also keep some of your elements intact and unique to your own sales funnel. For example, you might sell PLR licenses to the main eBook, but retain any video copies or bonus material for your own site. You can do the same with your sales copy, upsells, downsells and other items.