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Follow-up calls to direct mail appeals or some special events can secure additional donations for your organization. But what do you say?

If you are new to the world of fundraising, you might be uncomfortable calling a donor on the phone. Don’t worry – they won’t bite! Most donors are delightful to chat with, especially if they really care about your organization.

Here’s a sample script you can use to make follow up calls after sending a fundraising letter through the mail.

Start with the obvious:

“Hi, this is (your name) and I’m the (your title) at the (your organization). We mailed you a letter a few weeks ago and I’m calling to see if you got it.”

Response could be ‘yes, we got it’, ‘no we didn’t’ or ‘what letter?’ Say something next that reflects the contents of the letter.

“As I mentioned in the letter, we’ve had a dramatic increase in request for our services. We’re asking our supporters to make a gift to help us continue to provide services and meet the increased demand.”

Then, listen.

You may need to tell them how to send a gift (in other words, be ready with the address). Listen for clues that they don’t want to receive any future solicitations, then obviously make a note in your database. Also make a note if they say yes, they’ll send a gift in. Offer to send them a pledge reminder if they need it.

Thank them for their time and for their continued support of your organization.

That’s it!

Once you make a few calls, you’ll get the hang of talking with donors and find a rhythm for yourself on the phone.

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For a product-based company, customer loyalty is built upon the quality of your goods. However, when you’re offering a service, building a loyal customer base becomes a bit more complicated. It can obviously be done, but with a proper strategy in place. Rather than your products being the brand, it becomes you and your workers. This is why it’s essential to have a content marketing strategy put together by a professional SEO service.

The last thing you need is a boatload of bad reviews, or worse litigation, raining down on your company. It’s easier to keep your brand in a positive light if you’re effectively pushing out content for your brand. What people find in the SERPs should be great things, but also truthful. If you offer an excellent service, then people need to hear about it. An online reputation management strategy can also come in handy when negative reviews do arise. An SEO agency can provide these services to you as well.

Let’s review some of the other ways you can start building a brand for your service-based company.

Create a Feedback System

This will be designed for both positive and negative feedback. It’s impossible for a business to not have some unsatisfied customers, so expect it. It’s better to have customers come to your system to complain, rather than going on social media or other sites to blaspheme your brand. This way, you can somewhat control the fire and potentially put it out. A professional SEO service can manage this feedback system for you.

Protect Your Customers’ Data

Every type of business should have a data protection strategy in place to ensure your customers’ data is safe. You should not keep personal data longer than you have to and/or dispose of it responsibly. One quick way to lose the trust of customers and prospects is to mis-handle their precious credit card information. So avoid this at all costs!

Be Consistent

If you want to gain the trust and loyalty of your customers, then your brand has to be consistent. This includes the marketing, content and services being offered. If your company is all-around consistent, then it will be easier for customers to stick with and by your brand for many years. Social media can be a big help in consistently pushing out content and promotions to customers in your geographical area.

If you need help with strategizing your branding, you should try consulting with a business development expert. You should also bring aboard a professional SEO service provider to help plan out your online marketing strategy.

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Modern organizational structure reflects an external focus, flexible interaction, interdependency, and a bottom-up approach. Three fundamental trends are driving decisions about effective organizational structures in the twenty-first century: globalization, the internet, and speed of decision making.

Globalization

The need for global coordination and innovation is forcing constant experimentation

And adjustment to the right mix of local initiative, information flow, leadership, and corporate culture. Global once meant selling goods in overseas markets. Today it will call on talents and resources wherever they can be found around the globe, just as it now sells worldwide. It may be based in the USA, due its software programming in New Deli, its engineering in Germany, and its manufacturing in Indonesia.

The Internet

The Net gives everyone in the organization the ability to access a vast array of information – instantaneously, from anywhere. Ideas, requests, instructions zap around the globe in the blink of an eye. It allows the global enterprise with different functions, offices and activities dispersed around the world to be seamlessly connected so that far-flung customers, employees and suppliers can work together in real time.

Speed

Leading-edge technologies will enable employees throughout the organization to seize opportunity as it arises. These technologies will allow employees, suppliers, and free lancers anywhere in the world to converse in numerous languages on line without need for a translator to develop markets, new products and processes. Again, the ramifications for organizational structures are revolutionary.

The primary organizational structures is:

1. A single-product or single dominant business firm should employ a functional structure.

2. A firm in several lines of business that are somehow related should employ a multi-divisional structure.

3. A firm in several unrelated lines of business should be organized in strategic business units.

4. Early achievement of a strategy-structure fit can be a competitive advantage.

When re-structuring your business, it is important to realize that some activities within your business’ value chain are more critical for a successful strategy than others. There are two things to remember when restructuring, first, you need to design a business structure around those critical activities in the value chain. The second consideration is to design the organizational structure so that it helps coordinate and integrate the support activities to maximize their support of strategy-critical primary activities in the firm’s value chain and does so in a way to minimize the cost for support activities.

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Telemarketing is a tough job. When you hear the phrase it sends chills down the spine. Most of the people who do it are bombarded with hang ups from gatekeepers. Telemarketers get hang ups most of the time. Why they get a lot of these is quite obvious to see. A lot of people who receive these kinds of calls are afraid that telemarketers are just going to waste their precious time.

These phone representatives may not be trained enough, thus making these telemarketing calls bad. It comes to a point wherein a lot of people expect every call to be a telemarketer. Experience has made everyone assume that these calls are just a waste of time.

Telemarketing is really a challenge these days, more so with coming up of sales persuasion ideas that will get past gatekeepers and finally get to talk to decision makers. Telemarketing companies however help other companies reach a group of customers and make a sale.

One of the challenging things in terms of cold calling is to improve how these services are being perceived. What are the strategies you can do to improve performance if you have a telemarketing company working for you?

Here are the things you may consider from a professional telemarketing campaign:

Benefit gain- In order to generate leads, telemarketers need to be specific of the potential gains prospects could get if they will just listen. They might want to tell them how previous customers saved a lot of dollars through working with your company. But should not tell how your customer got the benefits, at least for now. Avoid this mistake in order to keep the conversation going and better identify whether there is a problem indeed that needs to be solved.

Pain elimination- If you are a company that is highly experienced in the specific field, it might be easy for you to identify the causes and magnitude of your prospects pain. If telemarketers have already identified the problem, they need to be as vague as possible about how your company is going to eliminate it.

How easy they can get the solution from you- If representatives are already directed to the decision maker they will discuss what executives can expect from doing business with your company and how easy it would be for them to get it. They always need to make the gatekeepers allies, representatives need to treat them with respect.

Getting past through gatekeepers is really challenging, callers need to be patient and genuine to make it work. But they shouldn’t tell everything yet to them, save the details of the advantages to the executive.

Look for a company who has a profound experience or has an extensive sales background. Also, make sure that telemarketers are highly trained. Highly trained sales representatives means they can boost product familiarity in order to answer all related questions.

Gaining new customers is easy through launching a campaign that will improve your marketing plan and income generating projects.

If you are a business looking to increase revenue, shop around for a professional telemarketing service and discuss how they can help you market your products and services. Brainstorm the campaigns that works best for you and devote the resources needed for your success.

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Start Working at Home Today

Ready to get started? Here’s your first step: deciding what your business is going to be all about. Of course, you’ll need a product or service to sell-but it should be something people want to buy. Generating enthusiasm for your products or services will sell them better than anything else.

It’s the catch-22 of Internet marketing-to be successful at sales, you need something that sells itself.

However, there’s another aspect to this secret of success, and it’s what allows so many Internet marketers to run profitable businesses. Here’s the thing: your products or services don’t have to sell themselves to everyone. Remember, you’re only targeting a fraction of a percent of the Internet community. That’s where niche markets come in.

Finding a Niche Where You Can Work and Earn

Niche marketing is one of the most powerful strategies available for online businesses. Creating a niche allows you to focus your efforts and offer products and services people will want to buy.

Why does niche marketing work online? Internet businesses have one big disadvantage when it comes to sales: there is no personal contact with the customer. Online shoppers can’t pick up and examine your products, nor can they see your services in action (unless, of course, you’re a website designer).

· The professionalism and appearance of the website

· Testimonials or recommendations from other customers

· Price, options, and speed of delivery

· Whether or not they can get the products or services elsewhere

Since you’re not Amazon or eBay, you’ll have to rely on the other four factors. The first three go a long way toward Internet marketing success, but the fourth is often the deciding factor.

In general, you have three to ten seconds to interest a potential customer before they click away from your website. If you can offer them something different, they’ll stick around for a while.There are two steps to finding your niche: choosing an industry you love, and determining what that industry is missing.

Do That Which You Love

Your customers aren’t the only ones who have to love your products or services. If you don’t enjoy what you’re doing, your online business is practically doomed before you get started.

You must be able to generate enthusiasm for your business. Particularly in the early stages, you will be living and breathing whatever it is you’ve chosen to pursue. If you get sick of it, you’ll put less effort into making it work.

Other than staying power, having passion for your business helps you increase sales. When you’re enthusiastic about your products or services, and you truly believe what you have will benefit other people, that passion comes through in your dealings with customers-even on the Internet.

Have you ever worked with anyone who really enjoyed their job? Almost every workplace has one: the co-worker who has a smile and a greeting for everyone, who knows every customer by name. This person never comes in late, and never seems in a rush to leave. You can bet he or she doesn’t watch the clock all day, and isn’t exhausted after work.

When you have passion for your work, it spills over into every area of your life.You’ll find yourself looking forward to getting started instead of dreading the alarm clock. At the end of the day, you’ll feel refreshed and energized instead of drained and discouraged.

What if you can’t do what you love? Maybe your one true passion is stamp collecting-an admittedly tough field to make a living in. However, even those with specialized interests can find some way to blend enthusiasm with work. If you can’t do what you love, then love what you do! The avid stamp collector might consider creating an exclusive line of hobbyist equipment.

Start Your Home Business Right Now!

Once you’ve determined the best area for your business, it’s time to do some brainstorming and research. Find out what your industry is missing, and develop a product or service that will fill that need-this will be your niche.

Before you begin your brainstorming process, keep two things in mind. One: have a notebook and pen with you at all times to write down ideas as they occur. And two: write down any idea that occurs, no matter how far-fetched it may seem.

One of your crazy ideas might just develop into a viable niche product. With that in mind, here are some ways to discover the missing link in your business area.

Improve an existing product. Have you ever bought something with great expectations, only to find out it didn’t quite meet your needs? Is there anything related to your business topic you can think of that could be improved-and do you think you can improve it? If you can make an existing product better, you can present your improvements to the existing market.

You can do it! I trust that you have the ability to make the change right now!

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September is National Leukemia and Lymphoma awareness month and it will be the perfect time to increase public awareness about these two cancerous diseases. It requires proper understanding about its prevalence, prevention, and treatment.

Just to get an idea about how these diseases are affecting people around the globe over the last decade, it is important to get hold of some statistics for better understanding. In the year 2000, approximately 256,000 people around the world, including children and adults, developed Leukemia, and 209,000 died from it. These statistics represent 3% of the 7 million deaths caused by cancer in 2000, and 0.35% of deaths overall.

In the United States alone, about 245,000 people were affected with some sort of Leukemia, and in 2008, about 44,000 of newly Leukemia-diagnosed cases were registered. This represents 30.4% of all types of blood cancers. Even in children, every third child has leukemia, commonly known as acute Lymphoblastic Leukemia.

Every year September is celebrated as the Leukemia & Lymphoma Awareness Month, which is a great opportunity to educate people. Thousands of people every year join together to commemorate this very special occasion. These people work all year to make every possible effort to raise money for blood cancer research.

The Leukemia & Lymphoma Society organizes one of the best awareness events, named the “Light the Night Walk”. It is a charity walk that is held every year by different communities across the nation, which raises funds and donations that go towards blood cancer research, educational materials to promote awareness, developing local support groups and counseling, and providing free personalized assistance for cancer-victims and their families.

This event is the backbone of fund raising, as the research for finding the cure for Leukemia and Lymphoma depends on it. During the course of this event, everyone participating in the “Light the Night Walk” walk carries illuminated color-coded balloons. White balloons denote the leukemia survivors; red balloons denote the spreading of awareness, and the golden balloons commemorating the friends and families of those who lost their lives to blood cancer.

There are several ways to be a part of this great cause. One can show their support by joining this walk, or host their own Leukemia & Lymphoma Awareness event to raise funds and awareness in public. These events carry tremendous amount of passion and emotion, thus giving promotional items to spread awareness that is both sensitive and appropriate, would be ideal for this cause.

One can wear or give away custom awareness pins or silicone bracelets and urge people to wear them to show their support and create awareness. Lime green color bracelets are for Non-Hodgkin’s Lymphoma and any other kind of Lymphoma, while purple is used to symbolize Hodgkin’s Lymphoma. These bracelets and pins are quite subtle, and exceptionally appropriate for promoting the fight against cancer. After all, the concept of these silicone bracelets and awareness pins has its roots based on the fight against cancer.

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