Telemarketing is a tough job. When you hear the phrase it sends chills down the spine. Most of the people who do it are bombarded with hang ups from gatekeepers. Telemarketers get hang ups most of the time. Why they get a lot of these is quite obvious to see. A lot of people who receive these kinds of calls are afraid that telemarketers are just going to waste their precious time.
These phone representatives may not be trained enough, thus making these telemarketing calls bad. It comes to a point wherein a lot of people expect every call to be a telemarketer. Experience has made everyone assume that these calls are just a waste of time.
Telemarketing is really a challenge these days, more so with coming up of sales persuasion ideas that will get past gatekeepers and finally get to talk to decision makers. Telemarketing companies however help other companies reach a group of customers and make a sale.
One of the challenging things in terms of cold calling is to improve how these services are being perceived. What are the strategies you can do to improve performance if you have a telemarketing company working for you?
Here are the things you may consider from a professional telemarketing campaign:
Benefit gain- In order to generate leads, telemarketers need to be specific of the potential gains prospects could get if they will just listen. They might want to tell them how previous customers saved a lot of dollars through working with your company. But should not tell how your customer got the benefits, at least for now. Avoid this mistake in order to keep the conversation going and better identify whether there is a problem indeed that needs to be solved.
Pain elimination- If you are a company that is highly experienced in the specific field, it might be easy for you to identify the causes and magnitude of your prospects pain. If telemarketers have already identified the problem, they need to be as vague as possible about how your company is going to eliminate it.
How easy they can get the solution from you- If representatives are already directed to the decision maker they will discuss what executives can expect from doing business with your company and how easy it would be for them to get it. They always need to make the gatekeepers allies, representatives need to treat them with respect.
Getting past through gatekeepers is really challenging, callers need to be patient and genuine to make it work. But they shouldn’t tell everything yet to them, save the details of the advantages to the executive.
Look for a company who has a profound experience or has an extensive sales background. Also, make sure that telemarketers are highly trained. Highly trained sales representatives means they can boost product familiarity in order to answer all related questions.
Gaining new customers is easy through launching a campaign that will improve your marketing plan and income generating projects.
If you are a business looking to increase revenue, shop around for a professional telemarketing service and discuss how they can help you market your products and services. Brainstorm the campaigns that works best for you and devote the resources needed for your success.