The Best Way to Pick Products as an Affiliate
As an affiliate, it’s your job to cater to the needs of your audience. But instead of creating products for the subscribers, you’re simply choosing other peoples’ products to present to them for sale.
Some people have never been taught how to choose products. So what happens is, they choose based on all the wrong criteria. For instance, they focus on commissions they could earn, or whatever happened to come out last.
Some will pick based on friendships and because of this fact, your subscribers may lose all trust in you. You’re putting your personal relationships ahead of their needs, and it can literally cost them money.
How should you pick products? Pretend you’re recommending a product to someone you care deeply for someone who trusts you greatly. What would you advise them to spend money on if you knew they were strapped for cash?
Start by choosing products to recommend that are only created by people you trust. Trust can be separate from friendships. Some people, you can trust as friends, but you can’t trust the quality of their products.
Ask for a review copy well ahead of time. It’s unethical to promote products that you yourself have never seen unless you’re 100% certain that the product seller has a stellar reputation for quality.
If you do promote sight unseen, make sure you don’t lie to your subscribers and tell them it’s an awesome product. Be honest. It’s best if you can have a peek yourself and have a personal recommendation.
It’s even okay to admit the product has faults. You might have to say, ìThis product needs a little tweaking,î or ìIt doesn’t do this, but I liked that other part.î Customers enjoy having honesty upfront.
Most important is to choose products that most benefit your subscribers. If it’s something that will help solve their problems or make things easier for them and the price is right then by all means, recommend it.
Understand that if the buyer spends his or her hard earned money and then ends up with a product that lacks value, they’re not going to blame the product creator as much as they point the finger at you.
You were the one who was supposed to be looking out for them helping them. They put their trust in you and gave you their email contact information. So the backlash could be severe, and your commissions won’t soar they’ll plummet.