Should You Hire a JV Manager for Your Launch
The launch process can be extremely grueling ñ and stressful ñ even to those who have gone through it time and time again. The process begins with an idea for a product and over time you bring it to fruition through the development and polishing process.
Then the project kicks into a whole new phase ñ one that easily overwhelms even the most experienced online marketer. It’s the launch phase, and you can easily miss out on thousands of dollars’ worth of revenue if you forget even one little detail.
During a normal launch process, you have all sorts of tasks to undertake. You have to design your site, craft high converting sales copy, set up a powerful, profit-pulling funnel, test and tweak along the way ñ and make sure everything’s running smoothly before it goes live.
You have to spend time setting the product up for sale on the platform of your choice, approve or deny potential affiliates, recruit other marketers to promote for you, and then build a bevy of affiliate tools they can use to maximize sales.
All of this is done up against a deadline, and once anyone else is onboard, it’s pretty hard to switch gears and change dates because then you’re messing up someone else’s schedule and calendar for promotions.
One thing you may want to do is see how you can pawn some of the tasks off to other people. For example, you already know that product creation can be outsourced to a ghostwriter.
Site design can be outsourced to a graphics and web designer. Even the copy can be outsourced in text and video formats if you want. But there may be a reason you want to have a hands on approach to those elements.
You can still put other tasks on someone else’s shoulders. The duty of recruiting and taking care of joint venture partners and affiliates can be left to a formal joint venture manager.
These are brokers who act as a go between to get the right people to promote your launch. They make contact, introduce the product and bring up the benefits of perks of being one of the promoters.
Then, they keep JV partners informed and motivated up to and including the launch phase so that the person being recruited has no questions and knows exactly what their role is in making your launch a success.